Home Contact About Where I Party Media Kit

Pinterest Strategy: What I wish I had known and implemented when I started blogging.

Mar 27 2017 -
My posts may include affiliate links Click here to read my full Disclosure Policy

There are so many instances now that I’ve been blogging for a year and half that I look back and think, “Oh I wish I had known that then!” Of course hind sight is always a b*tch but it doesn’t have to be for everyone. So, here is my entire Pinterest strategy, everything I’m doing right now on Pinterst and wish I would have done since the moment I started this blog. Right now I’m hitting around 20,000 page views a month and over half of those are from Pinterest and I’m getting nearly 100 new followers a day on my Pinterest profile. But I really feel like if I had implemented everything I know now at the beginning those numbers would probably be double that! I started using BoardBooster/implementing this strategy in July of 2016 and the numbers don’t lie, just look at what it did to my Pinterest Profile!

Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night!

Congratulations on starting your new blog! Now, its time to get yourself a Pinterest account. Don’t sign in using your Facebook profile, sign in using your blog’s email or your blog’s twitter account. This is rule #1 for me here: across all of the social platforms I keep my blog and my personal life as separate as I can and I feel like that was one of the few things I did right since the beginning. Now get yourself a Pinterest for Business account so you can start creating rich pins for all of your blog’s content. Here’s a great tutorial on how to do that!

Ok, next step is to get yourself a BoardBooster account. (referral link) When I joined the first month was free and then I signed up for their $5 a month plan which covers 500 pins per month. (I am now on their $30/3,000 pins a month plan.) I’m going to try real hard not to make this post a BoardBooster tutorial so here is a great tutorial that will help get you started but I will explain along the way as we go here too because my entire Pinterest strategy basically doesn’t exist without BoardBooster.

(Pssst, I know a lot of people love TailWind but when I tried it out I gave up, compared to BoardBooster it is very labor intensive. There is also a ton of talk out there that because BoardBooster is not a certified Pinterest app (unlike Tailwind) that might actually hurt your numbers, this is why I tried Tailwind. So far, all of that remains just talk and I still honestly don’t know what I would do if I couldn’t use BoardBooster anymore but I did keep my Tailwind account because their analytics is awesome. Also, there are rumors that BoardBooster is going to become Pinterest certified soon!)

Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night!

You’ve got your Pinterest account, your BoardBooster account and a blog so now its time to start making Pinterest boards! I would start with your blog categories, I have a few and each one translated into a Pinterest board: Tips & Tutorials, Before & Afters, Home Tour, Blog, Free House Plans, Inspiration Boards and the Best at – each one of those board titles ends with Grandma’s House DIY and I post nothing to those boards except my content that I produce right here on the blog. I also keep those boards at the top of my profile. I also uploaded a specific pic just for the main pic for each of those boards with my brand etc. In the case that someone just wants to follow my blog on Pinterest then they can choose one (or all of) those boards and be guaranteed to see nothing from me but pins from the Grandma’s House DIY website.

(Note: make sure and put in very detailed descriptions for each of your boards and your Pinterest profile.)

Now its time to expand your pinterest profile to include other people’s pins but not at the sacrifice of your own. You need to look at your pins and determine new boards that you could start that would be great for your pins but also great for other pins as well. For example: in my Before & Afters category on my blog I have posted everything from chairs, to rooms, to lamps and dressers – that’s a very broad category, so, I broke it down to several Pinterest boards like this: Before and Afters – Furniture, Before and Afters – Rooms, DIY Lamp Makeovers & Lighting and DIY Gorgeous Chairs.

In my Tips & Tutorials category here I post everything from household recipes to full on wood working projects so that translated to the following Pinterest boards: DIY Build Projects, Handy Tips and Green Recipes for the home. Besides that I also have boards called Farm Houses, DIY Inspiration, For Book Lovers and Hometalk My Favorites because I know I’ll have my own pictures of my own farm house to post to the Farm Houses board, I also know I’ll have some real pretty pictures of my own to pin to my DIY Inspiration board and I knew I had some great pictures of book shelves in my office to post to my For Book Lovers board and I am an avid member of Hometalk so I knew I could post my own Hometalk projects to that board as well.

So, now you have your Pinterest boards set up and ready and that is: boards you just post your own pins to and boards you post your own pins to and other people’s pins as well. Now it is time to get BoardBooster working for you so: login to your BoardBooster account and click on Pinning Tools and then click on Scheduler and now click Add Board. Choose your first board and click Continue and you will go to a settings area and the default settings are fine for right now (3 pins per day spread out between 10am and 8pm) now click Submit.

Now, do this with every single Pinterest board that you have – get yourself a snack and something to drink, this is going to take a little while. What you just did in BoardBooster was create a secret board linked to each of your boards. You will never post directly to your boards again, instead you will post to your secret boards and let BoardBooster post to your public boards for you. When you go to save a pin you can distinguish your secret boards from your main boards because their titles all have a dash (-) in front of them. Of course you CAN post to your main boards if you want to (I’m not trying to tell you what to do with your life I’m not your mom) but I would totally let BoardBooster do its job! What this means: Right now each of my secret boards have at least 50 pins waiting in each of them for BoardBooster to post for me, I could literally not login to Pinterest for a week and no one would know I was gone.

I wrote a post a while back when I hit 15k pageviews a month and I’m going to be totally weird and quote myself right now, “Every day I look for bloggers like me to support, pin and follow across all of the social media platforms … I share a lot of other bloggers’ content constantly!” And that’s how you find other pins to post to your boards and, not to mention, a lot of those bloggers will return the favor and follow/pin you too! But, for right now, to fill up your secret boards (and literally get the ball rolling on Pinterest) you can always just search pinterest to find new and great pins to share! How often do I post my own content along with other content on the boards that mix the two? Actually not that often, maybe 1 in 30 pins is from my own personal site. Here is a screen shot of a portion of my secret boards to give you an idea of how it looks in BoardBooster:

Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night!

The numbers over each board/photo tells me how often I have BoardBooster set to pin to that board from its secret board, how many people are following that board AND the repin rate of that board. You can see I changed the pin rate from the default 3 per day – some I have pinning as high as 6 a day and others are only 1 a day. You will find your own groove here, the truth is I LOVE before and afters of furniture and run into more great pins for that board then nearly all of the others so I can easily keep up with 6 a day. As you start to go you’ll find yourself simply pinning more to some boards then others and that’s ok – stay authentic, pin only what speaks to you and what you yourself LOVE. You can always login to BoardBooster and adjust the rate that its pinning to each specific board.

Now its on to the next Pinterest topic that everyone talks about in every blog post ever written about Pinterest: Group Boards. Why do you want to be a part of group boards? Well, when a group board has 195 gajillion followers there’s the chance that all of them might see one of your pins as opposed to the 7 followers (and your mom) that are following your pinterest account right now. So, how do you find them? You can always do a search for “group board” in Pinterest but I found the easiest way to find group boards in my niche was to go to my fellow peers’ Pinterest profiles and check out the group boards they’re members of.

Some of the boards won’t be accepting new contributors (follow them anyway), some boards will want you to email them (they’re the first person listed on the board’s page, be sweet, ask to join whatever-the-board-is-called and include your pinterest profile URL) and some of them will have you ask to join by commenting on a pin or messaging them directly on Pinterest – just be KIND and ALWAYS follow the board and follow them first before you do anything else (they’re the first person listed on the board’s page) I always follow the board and the person who started it regardless of whether or not they’re open to contributors.

Here’s a bit of advice about group boards though – you might want to wait awhile until your profile is in better standing. Now that I have over 10,000 followers on Pinterest I literally have had people ASK me to join their group boards and I haven’t had a single rejection. However, when I had only around 1,000 followers my rejection rate on group boards was about 50/50 or worse… Once you become a contributor to a group board go into BoardBooster and click on Pinning Tools then click Campaigns then click on New Campaign and then click on Random Campaign (call it something) and then choose your source boards.

In my case my two big boards totally devoted to just my blog and my pins are Before & Afters and Tips & Tutorials, so I chose those two and then I chose the group boards I want them to pin to. You can choose as few or as many pins as you like to post to each group board per day but watch yourself: most have a limit on how many pins you can pin a day and all of them have a theme that you better stick to. I don’t post anyone else’s pins besides my own to group boards. Also, not all group boards are created equal and when you’re paying for pinning you want to watch yourself and make sure you’re not throwing your pins away to a group board that will NEVER pay you back in page views or repins. So, how do you figure all of this out?

After a couple of days I always visit the group boards and double check that my pins are not either: showing up too often or aren’t showing up at all. I like to see one of my pins within a few scrolls but not much more then that. I then adjust the pin rate to that group board accordingly.

After a couple of weeks I go into BoardBooster and check out Board Performance which is under Reports and I STOP pinning to any group boards that has a zero repin rate. Seriously – I’m spending $30 a month right now and over half of that is going to pinning to group boards – I can’t afford to waste pins on boards that are giving me nothing in return. I always, of course, double check that what I am pinning there is within the theme etc before I stop posting to them.

Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night!

Another great feature of Board Booster is the Looping. Click on Pinning Tools and then on Looping. I have all of my Grandma’s House DIY boards (the boards that only get my content) set on looping 1 a day. What looping does is it pulls up your oldest pin, deletes it from the past and repins it at the top, this freshens up all of my old content without my having to do anything. When you first pinned one of your old pins it was only seen by the 7 followers (and your mom) that you had at the time now its getting repinned like its brand new and will be seen by all of your new followers too. What’s also great about Looping is that BoardBooster only does this with pins with little to no repins etc. So all of your popular pins will remain safe and untouched.

Another note here about your own pins’ SEO. (I use the free Yoast SEO plugin – its amazing, install it now.) When you upload a picture to your blog make sure it has a great title! For example, this is a horrible title: IMG943579234.jpg – don’t do that! Instead, change it to something relevant and descriptive, for instance the last pic in this post I called: pinit-pinterest-strategy-pageviews-boardbooster.jpg and then, after I upload it (but before I add it to my post) I change its title, its alt-text and its description to the same text I have for the description of this post: Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night! – Those descriptions go a LONG way in Pinterst, make sure you hit on every possible keyword but don’t be a spammer, make it a REAL sentence, people read those! (I use WordPress and to change the descriptive text for any photo just go to your Media, click on the photo and change it.)

So, that’s basically it in a nutshell! I wish I had started all of this the day I began blogging but, of course, I just didn’t know any better! Everything above is what I’m doing right now and I just can’t believe how much it has skyrocketed my Pinterest numbers – my blog is getting around 20,000 page views a month and half of those are coming from Pinterest!

Pinterest Strategy: What I wish I had known and implemented when I started blogging. Using BoardBooster, how to increase your Pinterest numbers over night!

Hi guys :) Thank you so much for coming by and reading my posts! You might also like my Weekly DIY newsletter so you don't miss anything! Just type in your email to sign up!

64 Comments

  1. March 27, 2017 at 6:48 pm

    So I didn’t have time to read all that. My basic question would be are you making any money doing all this extra work? I have a lot of Pinterest boards with a lot of pins but I’m not making any money. Nor does my blog. It this for some other reason? Prepping on writing a book or? Just curious… Nancy

    • March 27, 2017 at 8:43 pm

      Hey Nancy, right now I’m making about $200 a month and, every month, I make a little bit more and every month I get more page views. That income is totally passive meaning: I’m making that entirely from affiliate ads I put on my site (using Google Ads, Amazon affiliate and Media.net) My end goal is to be able to quit my day job and devote myself entirely to blogging and working on our homestead. Because all of my blogging revenue is dependent on page views my Pinterest strategy has been invaluable to me in reaching that goal. If you read the article you’ll see that my Pinterest strategy has saved me hundreds of hours and only requires a couple of hours of “work” from me a week and its bringing me over half of my overall page views so, YES, it is definitely worth it! Thanks!

  2. March 27, 2017 at 10:55 pm

    I DID read all of your post and I’m going to go back and read it all again when I’m setting up Boardbooster. This is such great information and you wrote it in a way that a clueless-about-social-media person like me can understand. Thanks Tarah! (I fixed your broadbooster and your beadboard lmao I love auto correct!)

    • March 28, 2017 at 3:25 pm

      Kate, thank you for reading!! I know it looked like a lot to swallow, I try to be as clear as I can so I’m not confusing lol!

  3. March 28, 2017 at 11:39 am

    Great tips, Tarah. Having just started 4 months ago, it’s tough to see what has the best long term gains. Boardboosters looping feature sounds cool. And your idea for Boards for just your web site is on my to-do list now. What do you think about Twitter or Instagram? Do you spend much time there or see much traffic from them? What are you using to post your tweets? I think I need to up my game there too.

    • March 28, 2017 at 3:38 pm

      Hey Stephanie, I’m going to need to write another post I think lol Instagram was really tough for me but I’ve finally gotten myself into posting once a day and it seems to be working fine but I honestly don’t know if its really brought anyone to the blog but I always figure every little bit helps and posting once a day certainly doesn’t take a lot of my time. I use a plugin called Revive Old Post and it posts my older posts to Facebook and Twitter throughout the day (I think I have it set to posting 2 or 3 times a day) I used the free version up until about a month ago when I finally bit the bullet and paid for the pro version ($75 one time fee) so now they all have a picture and that has definitely helped them get retweeted and liked on Twitter. I also am using http://app.dlvrit.com (the free version) that sets it up to automatically share the five rss feeds that I choose. So, whenever Pretty Handy Girl posts anything to her blog it automatically gets shared to my Facebook page and my Twitter account, kinda cool and definitely has brought me more shares etc.

      • April 3, 2017 at 8:46 pm

        Yea, I got sucked into the Instagram world for a couple months, but I don’t see it as a traffic driver. I barely get on now. It’s just a way to get inspiration and meet new bloggers for me.

        • April 4, 2017 at 3:15 pm

          Yup I think that’s a solid way of looking at Instagram!

  4. March 29, 2017 at 12:26 am

    What a great detailed post! Thanks for sharing!

  5. March 30, 2017 at 1:07 pm

    Wow, lots of great information. It’s a bit overwhelming, so it is good you shared details that can be referred to again. Thank you.

    • March 30, 2017 at 3:05 pm

      Thanks for coming by! I try to be as detailed as I can!

  6. March 30, 2017 at 2:01 pm

    Tarah,
    Thanks so much for this, I am just now trying to figure out pinterest. I have bookmarked this so I can come back and really go through this. Thanks again. Visiting from Share your cup.
    Connie

    • March 30, 2017 at 3:06 pm

      Hey Connie, I know it looks like a lot lol I try to be as detailed as I can! Setting it up like that has saved me so many hours though, I really only spend about three hours on Pinterest now a week!

  7. Jann Olson
    March 31, 2017 at 2:02 am

    Well, I’ve done everything wrong from the start. I don’t have the time to do all this extra work, but great advice for those who want to get out there more and possibly make money. Thanks for sharing with SYC.
    hugs,
    Jann

    • March 31, 2017 at 2:43 pm

      Hey Jann, well we all definitely have different goals for our blogs and they are all great! I was so relieved to finally get this strategy set up for Pinterest because it saved me SO much time! Thanks for coming by 🙂

  8. April 1, 2017 at 3:02 am

    Tarah,
    thank you so much for this article, I found some great tips for myself that I haven’t tried yet. I am using Tailwind, and pretty satisfied with it, maybe I should try Board Booster in the future. My followers are slowly growing, but at a very very slow pace 🙂
    Pinning your post!

    • April 2, 2017 at 3:04 am

      Hey Nadia glad you found some things that might be useful! This blogging thing is definitely not for the feighnt of heart!

  9. April 3, 2017 at 12:06 am

    Tarah, What a great post about pinterest! I am using Tailwind and I really like it – I signed up for board booster but couldn’t work out how or why to use it – other than the usefulness of the looping feature. You have explained it really well. Thank you!

    • April 3, 2017 at 3:08 pm

      Glad this post helped you Dana! I’ve read on several sites that a lot of bloggers choose to use both Tailwind and BoardBooster because of the looping feature etc. I’m in love with Tailwind’s analytics! Thanks for reading and commenting!

  10. April 3, 2017 at 9:54 pm

    This is great info – Im using Tailwind but not very much – will check this out. Thanks.

  11. April 4, 2017 at 11:41 am

    Holy cow! Lots of info here- pinning for a rainy day

    • April 4, 2017 at 3:17 pm

      Thanks for coming by Kristin!

  12. April 6, 2017 at 8:47 pm

    Thank you for the information! I hope to soon be at the point where I can do this! Pinning this for later! 🙂

    • April 7, 2017 at 3:24 pm

      Thanks for coming by Brittany!

  13. April 7, 2017 at 1:45 pm

    Thanks so much for sharing this at the #HomeMattersParty! I too tried Tailwind and found it very cumbersome and labor intensive. I’ve been wanting to try BoardBooster, so this gives me the push to do it.

    • April 7, 2017 at 3:25 pm

      Hey Lynn, I started with BoardBooster and then tried Tailwind and there was just no comparison for me! Thank you for commenting!

  14. April 9, 2017 at 12:02 pm

    Very informative post! Thank you so much! I have a pinterest account linked to my blog however I find I’ve barely been using it and focussing on promoting my blog through facebook. I do forget that if I need a new pattern or inspiration that pinterest is the first place I go. I am going to go through your post again on my next day off and start my new pinterest strategy! Thank you x

    • April 10, 2017 at 1:16 am

      Thanks so much for coming by and commenting hope some of my strategy works as well for you as it has for me!

      • April 13, 2017 at 4:49 pm

        Well my Boards and Boardbooster are set up so fingers crossed! Thank you so much for the tutorial; I will definitely be following your boards!

  15. April 9, 2017 at 11:21 pm

    Great tips Tarah! I’m pinning this post so I can easily refer back to it again.

    My dilemma is that although I get repins and traffic from Pinterest, a lot of it is from Americans and being in Australia I would like to get more Australian traffic to my blog as all my affiliates etc are Australian. Do you have any suggestions how I could achieve more Australian traffic from Pinterest?

    Ingrid
    http://www.fabulousandfunlife.blogspot.com.au

    • April 10, 2017 at 1:43 pm

      Oh Ingrid, I’m very sorry I really don’t know much about how to focus on a specific country. What comes to mind would be doing specific searches for those websites made and run Australians that you could also submit your blog posts and/or pictures too? Sorry I couldn’t be of more help, thank you for coming by and commenting!

  16. April 11, 2017 at 8:01 pm

    Fascinating. I always learn a TON from your tutorials. In fact, I printed out the one on what you do each day for your blog, and copied it into my planner to help me grow my own blog. I have had so much to learn, and I’m extremely disorganized. I was always just writing what I wanted, posting it on Facebook, and then never bothering with it again. ha. You can imagine how beneficial that was (not). Thank you so much for sharing your expertise! I’m definitely signing up for Board Booster.

    • April 15, 2017 at 2:30 pm

      Hey April, I’ve totally benefited from having a schedule here that’s for sure! From the beginning I always tried to keep the mind set that this is a job (a fun job but a job nonetheless) so I need to take my schedule totally serious. It definitely helps keep me on track! Thanks so much for coming by and commenting!

  17. April 15, 2017 at 9:17 pm

    I giggled when I saw your post. I was working through a pinterest strategy article searching and updating keywords, time for a link party, added my post then went to look for inspiration. Of course your link caught my eye.

    Now I am going to finish the last set of tasks, and then start on these ones lol. Got my whole Saturday planned lol.

    Have a great weekend and thank you for the post. Pinning and printing. Leanna

    • April 16, 2017 at 1:34 pm

      Thanks for coming by and commenting Leanna! Hope this works as good for you as it has for me!

  18. April 15, 2017 at 11:34 pm

    Thank you for sharing your wonderful post at #OverTheMoon. I look forward to what you will share next week! Like someone in person today! We hope you’ll come back again next Sunday when we open our doors at 6:00 PM EST. Pinned and tweeted!

  19. April 17, 2017 at 12:50 pm

    Great article! Pinned for future reference.

    • April 17, 2017 at 1:10 pm

      Thanks for coming by Carol!

  20. April 22, 2017 at 9:01 pm

    Great advice! I’ve heard more people talk about Tailwind than I’ve seen promote BoardBooster, but I will definitely check that out since it’s clearly had a major effect on your Pinterest metrics! Thanks so much for sharing–stopping by from SITS Sharefest and hope you are enjoying the weekend 🙂
    Charlotte recently posted…What’s up, weekend 4/21My Profile

    • April 24, 2017 at 3:39 pm

      Thanks for coming by Charlotte! Have a great week!

  21. April 23, 2017 at 3:08 pm

    Wow! Thank you for the detailed information on Pinterest. It can be so overwhelming! I’m pinning:)

    • April 24, 2017 at 3:40 pm

      Thanks for coming by April!

  22. April 25, 2017 at 1:23 pm

    Thanks for all these great tips. I’m trying to utilize Pinterest more so I need to find a day and really work on some of these things. 🙂

    -Lauren

    • April 25, 2017 at 4:05 pm

      Great! Thanks for coming by Lauren!

  23. May 4, 2017 at 1:16 am

    Great post Tarah! I appreciate the information. I’ve been using Boardbooster for a while and it definitely helps but I had no idea to use the reports and stop pinning to group boards with 0 repin rate! That’s great advice. Thanks so much for sharing this with us this week at the Family Joy Blog Link Party! Hope to see you again next week.

    • May 4, 2017 at 2:46 pm

      Thank you for coming by Melissa! I’m getting stricter and stricter with my willingness to pin to group boards – I just read a post from a blogger that said she doesn’t pin to group boards unless they have at least 20,000 followers and that might be good advice too!

  24. May 13, 2017 at 11:44 pm

    Thank you for all of the info! I just started pinning to pinterest for my blog. After reading your post I realize I have a lot of work ahead of me! Thank you again!

    • May 14, 2017 at 12:09 am

      Hey Marnie good luck on Pinterest! It looks like a lot but once you get it all setup you’ll only have to spend a couple of hours a week on it!

  25. June 16, 2017 at 1:28 am

    Great information, I pinned for later. I know I need to do something with my pinterest account!

    • June 16, 2017 at 2:11 pm

      Thanks for coming by Michele!

  26. June 20, 2017 at 3:13 am

    This was popular on the Blogger’s Pit Stop, be looking for a feature on Friday. Congratulations.
    Kathleen
    Blogger’s Pit Stop

    • June 20, 2017 at 2:12 pm

      Awesome!! Thank you Kathleen!

  27. June 24, 2017 at 8:44 am

    I’m a bit overwhelmed by all this. Pinterest is not yet an important part of my strategy. I have used Tailwind, but I’m not yet committed enough to use a paid plan. I’ll have to come back to this post when I have more time to fully absorb it. Right now life events have cut down my computer time a lot.

    • June 26, 2017 at 3:08 pm

      Hey Barbara, in the blog you’ll see I mentioned that it does take a couple of hours to setup but once I got Board Booster set up I only now have to spend about 2 hours a week on Pinterest as opposed to about ten times that before! Depending on your type of blog Pinterest can be an incredible traffic generator – right now over half of my traffic is coming from there!

  28. June 24, 2017 at 1:40 pm

    Great tips .Thanks for sharing such detailed tips to increase Pinterest traffic .Would love to try these out . VisitING from Bloggers Pit Stop

Leave a Comment

CommentLuv badge
Iris Nacole
Making a shoe rack and closet storage out an old ladder

Disclaimer

Everything you see here on this blog the author has chosen to do so entirely at her own risk. And that is: risk to herself and risk to whatever she may be working on/her home and her own wallet. The author assumes absolutely no liability if you choose to follow in her foot steps and attempt anything you see on this website yourself. The author strongly urges you to do your due dilligence before attempting anything of a diy nature at home.

Disclosure and Privacy Policy

This post may contain affiliate links and, if you do choose to use them it will cost you nothing, but you will be supporting our little farm as well as this blog and our future projects. Likewise for the banners and ads you see around this site. Thank you so much for your support!
For our Full Disclosure, click HERE
For the Privacy Policy, click HERE

Copyright Notice

All the photos and text on this blog are copyright Protected and owned by the author. If you would like to feature or use any of the photos or work you see here that is wonderful! You may share one photo from a post, if linked back to the original post. You may not copy entire articles and posts (even if you link back to me) without my express permission. Email requests using the contact form HERE